EDITORIAL

Procobre proudly introduces its third Bulletin with interesting information in each of its sections. In the international section, you will find a thoughtful article about the defense of copper use. Gradually, we keep informing about the organization situation in Peru.

Not only in Lima but also in the rest of the country we keep being active in our four action lines, namely the traditional campaigns of copper applications.

Likewise, since a wide universe exists where presence exists of this noble and important metal, this issue deals with a new use, copper radiators. We are taking part in a higher number of events where Procobre has an active presence, achieving an effective diffusion of our objectives. We are also glad to put at your disposal the new Web page of Procobre Peru in the Internet, where you will find complete and updated information about the actions we are taking. We hope you will enjoy reading this issue.

Procobre Perú Board of Directors

DEFENDING THE USE OF COPPER

The mining industry is divided into the production sector, the semi-fabrication industry (pipes, wires, plates), and the final consumption industry (electronics and construction). As it can be seen, the final consumer does not make any decision about copper consumption, "someone makes that decision for him." That is why the strategy must have two fronts: the first one towards the agents making the decision, so that they may favor copper taking as key point for the assessment the useful life of copper rather than its initial cost; the second front must be the final user, who benefits from the use of copper, so that he will apply pressure on the designer or builder. Such a promotion would stimulate the demand, resulting in the benefits that the copper industry needs.

PROCOBRE PERU ORGANIZATION AND MANAGEMENT

Procobre Peru is a non-profit institution established by copper mining and transforming companies that join efforts in order to promote copper consumption in the country. As organization, it achieves its objectives through an adequate management of information, outsourcing most of the marketing and technical advice services.

Procobre receives the important collaboration of representatives from the member companies that make up the electrical and education committees in order to identify and assess the projects related to each campaign.

The promotion flow is based on a close coordination of each regional council, in this case the Latin American council that includes Brazil, Chile, Mexico, Argentina, and Peru, with the International Copper Association (ICA).

With the support of the member companies and collaborating agencies an effective promotion aimed at the market of copper and its alloys can be developed.